Trying to close modern day sales with Stone Age techniques?
The old way of selling direct is still being used extensively today. Why? Because, traditionally, managers have been promoted from the ranks. The learning of yesteryear has been passed down the line to each new generation of recruits.
Their in-bred knowledge is improved only marginally when sellers or managers move within their industry and share their experiences. It’s no wonder that many sellers struggle to close business in today’s tough markets.
You’ll learn the techniques that work in this tough recession.
Why “closing on the day” should be the norm!
It’s not only what you do, but when you do it! Many sales are lost because the seller tries to close way too early! Impatience and inexperience are the two main culprits. The latter is excusable, but impatience is simply poor or lazy selling.
Closing “on the day” is vastly different from closing “too early”. Discover how to recognise the precise moment to close the sale – the “Closing Window”. If you miss it, you’ll probably kiss goodbye to your chance of closing the sale!
Put “Closing” into perspective.
Too many times, sellers separate the call into a) the presentation and b) the close. When this happens, the seller automatically sees the closing segment as something nasty looming up ahead, like a black cloud. He has to wrestle the prospect for a decision and more often than not, he gets a “no”.
The focus is firmly on “closing” and sellers launch into this area with grim determination only to find that the buyers are equally determined NOT to be closed! With the “How to Sell” format, the close is whittled down in size. It will now become a “done deal” by the time you reach it, rather than the epic battleground that it usually is.
This is the most significant change you will ever make to you own personal selling process. Use it correctly and it will guarantee outstanding success.
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